Understand what’s changing in kids’ and parents’ lives today to shape the winning strategies, products and experiences of tomorrow.
Whether it’s what to watch, what to play, or what to buy — kids and families face endless global choices. You’re no longer just up against category competitors, but creators, platforms, and distractions from every direction. To win hearts, minds, and minutes, brands need sharper, faster, more reliable insight, the kind that cuts through the noise and powers intentional strategies that truly connect.
Values, behaviours, and influences are shifting fast — across platforms, life stages, and generations. To be chosen, you need a clear view of how young people and families think, connect, and consume.
Surface-level data isn’t enough. Real impact comes from understanding what drives your audience, what shapes their choices, and how to connect in ways that truly resonate.
With attention harder to earn than ever, strategy needs intent — know when, where, and how to deliver play, products, and experiences that earn your place in kids’ lives.
From concept to campaign, we support the teams shaping the future of kids and family engagement. Whatever your role, we deliver the insight you need to be chosen by modern families — and make decisions with clarity, confidence, and credibility.
Always-on intelligence you can act on instantly. Whether you're shaping tomorrow’s campaign or responding to the latest trends, you get up-to-date insights you can trust. No lag. No stale data. Just clarity when and where you need it.
A cross-cultural view of kids and families across 20+ markets, grounded in independent, first-party data. From Europe to Asia, North America to LATAM, we reveal the local nuance in lifestyles, behaviours, and culture that drives success in each market.
From Gen Beta to Gen X parents, each generation in the household plays a different role, influencing choices, setting trends, and shaping values. We help you see the full picture across the family, so you can build intentional strategies with depth, relevance, and impact.
Since 2017 and growing every day, we’ve continuously tracked the lives of real families through their own voices, not algorithms. In a world of AI shortcuts and synthetic data, we ground our insights in lived experience, giving you the human truth behind every trend.
Stop creating strategies that are disconnected from your audience and use insights to help you drive growth and de-risk decisions.
